BUSINESS PLAN

Business Description Section

Mission and Vision of Company

Mission

            “We provide you hydroponic’s tools and equipments in one click”

Vision

            We believe that nowadays people prefer everything simple and easy. So that we come up to make your dream comes true.

-       We provide you hydroponic’s tools and equipments

-       Easier to purchase by online ordering. Don’t need to move from your chair

-       With click, things will send to you

Core Beliefs and Culture
Core Beliefs	How it is reflected in the culture
Treat customers with heart	Assist our customer properly to find match products
Fast speed shipment	We encouraged vendors to ship on the right time
Simple and easier use	Website designed simple and easy to use even for beginner
Provide good quality products	We select our vendors carefully which is trusted supplier
Skill update	I will take public or private training to enhance skill to make better and more-traffic website

The ways that I plan to run a socially responsible organization are mentioned below:

-       Hiring worker from society around me

-       Select trusted local shops as supplier or vendor to help them increase marketing

-       Involved in social event

Purpose of the product/service

Our business is online ordering for hydroponic’s tool and equipment. The important of our business is customer satisfaction. We expect our customer will get great experience when they purchased our products. Our website provides you hydroponic’s tool and equipment. With simply click, you can select and buy various of products such as hydroponic seed, fertilizer, channel, support and irrigation system.

We also make our website interactive and attractive for user. Furthermore, those also become our unique website characteristic. We provide information about product description, product demonstration and agricultural weekly article. Customer can find any various products with honest price without additional free. Enjoy easiness to purchase just one click without need to shop walking. Customer don’t need to do traditional transaction that suppose them to go the shop and pay cash

 

Industry
Industry	NAICS	Products/Service
Electronic Shopping and Mail-Order Houses	454110	Internet retail sales site
Farm and Garden Machinery and Equipment Merchant Wholesalers	423820	Garden machinery and equipment merchant wholesalers
Greenhouse, Nursery, and Floriculture Production	1114	Greenhouse, Nursery, and Floriculture Production
Farm and Garden Machinery and Equipment Merchant Wholesalers	423820	Spreaders, fertilizer, merchant wholesalers
Other Food Crops Grown Under Cover	111419	Hydroponic crop farming

    This organization classified as service online retail. This organization provide many hydroponic’s tools and equipments to buy products via website.

Marketing and Sales Strategy
Customer need	How your business will satisfy it
Customer need easiness	Our business provides hydroponic’s tool and equipment in a website. Customers only need find out in search. They can purchase them only use online payment. They don’t need to step out from house
Customer need simple	Our website designed as simple as possible
Customer need convenience	We expect our customers satisfied with our service. So that we will definitely assist them with their question by email and customer desk.
Hydroponic’s tool and equipment	We provide online ordering for hydoponic products. We also provide description about products such as price and usage. We also show demonstration about usage of product through video.

Stage of development

            My business is still on idea stage or seed. It means my business idea on process. Proper time management is needed to start-up. This below is timeline to run my business.

Stage	Estimated time
Seed or idea stage	October –December 2017
Start up	January 2018
Growth	June 2019
Established	Across 2020
Mature	Across 2025
Exit	-

Product limitations

-       We have limited vendor so that continuity and availability of products are limited.

-       We did not set up for hydroponic channel on spot. We provide the video instead

-       We serve online purchase only. Purchasing in store is not available

-       Hydroponic fertilizer and seed have expired date.

Proprietary rights

Due to our business is online ordering for hydroponic tools and equipments that works together with trusted local vendor, so that we proposed for trademark. We have our own logo, symbol and tagline. Others same sites are forbidden to use it. Our vendors have right to take 90% every purchase from our website, in other hand rest of 10% is our own. Our vendors take responsibility to ship the products which our brand “Kebunku.com” in packaging. We provide the brand to vendors in advance.

Governmental approvals

            Our organization also needed to pay tax to the state. We pay a sales tax based on where our customer is. The steps that we do are:

-     Register for sales tax permit. We register sales tax permit in each of states. Our customers might be come from more than one state

-       Collect the tax.  For example, our customer came from Dubuque, IA. So, sales tax will be 7% which is 6% is state tax and another one is local tax. We 7 1% from customer.

-       We report and file sales tax. We do payment monthly.

Product liability

            Due to our organization is e-commerce, it does not mean we don’t need insurance. We still have loss possibility ahead. Because of that, our organization will take few insurances. Those insurances are listed below:

-       Data security: Our organization likely keeps sensitive customer data and valuable business information on a secure database, but breaches are known to happen. We could be held liable for each customer’s information. We also make sure we are following the PCI Data Security Standard (PCI DSS) and that we have the proper security safeguards in place to protect our customers’ payment information. The cost for this insurance is about $500 for a year.

-       Business interruption: Our organization likely rely on other third-party providers to assist us with functions like internet service. To avoid an issue that stops our business on our end, a prolonged problem could lead to reduced profit. So that we take business interruption insurance to recuperate any losses. The cost is around $ 750 to $10,000

Related services and spin-offs

            We understand that our customers need input rapidly to run their business. We will enhance more vendors to work with. We intent to serve our customers with well-service. Many vendors support us to keep availability of products and faster shipment because distribution process become easier.

How Production or Services Provided

            Our organization will work with vendors which are trusted local shops as suppliers. We market their products in our website. Our vendors determine the price of products. Every purchase from our website will charge them 10%. It means they take 90% of sales. We take responsibility to receive the orders and accept the payment (include shipping fee) from customers. Then, we tell our vendors about the orders. The vendors should be able to ship the orders to our customers with our brand in packaging. After our customers received the products, we will transfer 90% of sales to our vendors. These agreements will list in a contract.