BUSINESS PLAN OUTLINE : KEBUNKU.COM

Name(s):

Section:

1.     Executive Summary

a.     Company name

b.     Owners names

c.     Company mission statement

d.     Product or service

2.     Organizational structure

a.     Legal structure and why this structure was chosen

b.     Basic organizational structure of company

c.     List of managerial positions and their functions

d.     List of employee jobs and their functions

e.     Location of company

Legal structure and why this structure was chosen

I will choose sole proprietorship as my legal structure. I have many reasons for that. Sole proprietorship is simpler and easier to build and organize. In addition, it will make me easy to control the business because I hold whole responsibility toward the business. I can make a decision quickly and easily without intervention from other sides. Furthermore, I only pay lower tax.

Basic organizational structure of company

Location of company

Due to the business considering online business. So that the location will be my address because I’m running online. The address will be 135 Kirkwood Ct SW

3.     Product or Service details

a.     Describe product or service

b.     Benefits of product or service

c.     Advantages and disadvantages contrasted to competitors

d.     Supply: will company produce product/service or acquire it elsewhere?

e.     Method and costs of production

Describe product or service

                        Our service provides you to find various tool and equipment for garden and hydroponic system. In our website, you can find bucket, kind of seeds, fertilizers, support for crop, media for hydroponic (rockwool, oasis cubes, clay pebbles, perlite) and drip system. Our website designed interactive and simple to make customer easy to use it. We filter products based on category. In website, also has “search” thumbnail to find products directly. We also enhance detail product information such as price and how to use it. Furthermore, we also post monthly agriculture article. We provide contact information as a bridge for costumer to buy and ask for products.

Benefits of product or service

            Our service gives you benefit in purchase tools and equipment for garden and hydroponic system. Our costumers only search on our website and find products that they needed. They don’t need to go the store directly which is waste their times. The products come from trusted supplier. Our costumers just order and pay online. Products will send to them.

Advantages and disadvantages contrasted to competitors

Advantages	Disadvantages
Many choices of product	Not as famous as big company
Simple to order and to buy	Take more time to reply costumer’s question
Competitive price

Supply: will company produce product/service or acquire it elsewhere?

My company needs inputs for another business to provide the service for online ordering.

Method and costs of production: None

4.     Market analysis

a.     Describe your industry

b.     Who are your competitors?

c.     What advantages and disadvantages do you have relative to your competitors?

d.    Describe your industry

            Our business is online ordering for hydroponic’s tool and equipment. Our industry is like B2B business. We collaborate with hydroponic local shop to sell their products through our website. The important of our business is customer satisfaction. We expect our customers will get great experience when they purchased our products.

We also make our website interactive and attractive for user. Furthermore, those also become our unique website characteristic. We provide information about product description, product demonstration and agricultural weekly article. Customer can find any various products with honest price without additional free. Enjoy easiness to purchase just one click without need to shop walking.  Our target market are people who love hydroponic planting system also hydroponic entrepreneur.

e.    Who are your competitors?

            Our competitors are hydroponic supplier local shops and other online agricultural companies such as Farmtek, AmHydro and many more.

f.      What advantages and disadvantages do you have relative to your competitors?

Advantage	Disadvantage
Competitive price	Less traffic in website
Faster in processing order	Limited vendor
More focus on customers	Don’t have a building
Provide additional benefit for customers such as detail products support by video	Limited experience

5.     Marketing and sales plan

a.     List and describe your target customers

b.     Design a brand logo and slogan (tagline)

c.     Pricing strategy

d.     How will you communicate with customers?

e.     How will you sell your product?

f.      How will you advertise your product/service?

g.     How will you distribute your product/service?

h.     How will you grow your business over the next 5 years?List and describe your target customers

My target customers are Ag entrepreneurship especially in hydroponic and people who love hydroponic planting system.

Design a brand logo and slogan (tagline)

Slogan: Click for greenery

Logo:

 

Pricing strategy

            I will put my products price as same as retails do. I make an agreement with my vendors about dividend. I will take 10% each purchase. So, the customers tend to buy because my website offers same price for same product with additional benefit.

How will you communicate with customers?

I will communicate with my customers through email and social media such as fb and Instagram. I also make online chatting for real time chatting to solve their problems.

How will you sell your product?

I sell the products online through website. Customers search the products and place the order. Then, they make an online payment. After I received the payment, I will process the order and contact my vendor to ship the products to customers.

How will you advertise your product/service?

            I will try to buy google ad sense to promote my website. I’ll also put advertisement on Facebook.

How will you distribute your product/service?

                My vendor takes responsibility to ship the products that purchased by my customers. I’ll give the customer’s address to my vendors and they ship them.

How will you grow your business over the next 5 years?

In 5 years, I will collaborate with many more vendors to fill my customers demand. I will improve the speed in service. I also want to hire an employee to manage the account and communicate with customers.

6.     Financial Projections

a.     Balance sheet (net worth statement) projection (end of year 1)

b.     Income Statement (Profit and Loss statement) projection

                                               i.     Year 1

                                              ii.     5 year summary projection of profit and loss

c.     Cash flow statement projection

d.     Breakeven analysis = YEAR 4

                                               i.     Funds needed to start business e. $1000

                                              ii.     Portion from owner’s capital i. $1000

                                             iii.     Portion from loan ii. $0

Assets	Price ($)	Source
Computer	850	Personal
Domain Name	20/year	Personal
Hosting Service	30/year	Personal
Wi-Fi	50/ month	Personal
Telecommunication	50/month	Personal
Total	1000

7.     Exit strategy: what measure will you use to determine the business is not going to succeed, if it comes to that?

                  There are some measurements that I apply to my business to know whether or not my business is going to success

·       Profit/month = It should be at least $100 income profit that I got for a month. This is minimum income that I encourage to get

·       Positive feedback = I expect get positive feedback from my customers to know if they satisfied of our service. Rating give big impact for development of my business

·       Total of vendor = I expect many vendors would like to join with me. More vendors more profit. More vendors also indicate my business got trust.